ARE YOU ALREADY SUCCESSFUL IN YOUR PROFESSION, TRADE OR BUSINESS?
MBA in a Day will keep you ahead of competition, advance your career, help you succeed in your business or profession
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MBA in a Day will keep you ahead of competition, advance your career, help you succeed in your business or profession
MBA in a DAY 2.0 is a comprehensive, 360degree view of all of the elements critical for organizational and personal leadership success in an uncomplicated, jargon-free, easy to understand manner. Get the fundamental concepts and principles that apply across diverse organizational types, sizes and missions, and, importantly, gain an understanding of the vocabulary of business and, as a result, also gain a personal competitive advantage.
Section I: People, Management, and Policy
Chapter 1 Human Resources
Chapter 2 Organizational Behavior
Chapter 3 Leadership and Team Building
Chapter 4 Ethics
Chapter 5 Negotiation
Section II: Money—Economics, Finance, and Accounting
Chapter 6 Accounting Basics
Chapter 7 Financial Management
Chapter 8 Economics: Local, National, and Global
Section III: Markets and Strategy
Chapter 9 Marketing, Strategy, and Competitive Analysis
Chapter 10 Communications and Presentations
Section IV: Systems and Processes
Chapter 11 Project Management
Chapter 12 Management Information Systems
Chapter 13 The Web and the “Internet of Things”
Chapter 14 Quality Management Systems
The story behind this book comes from my years teaching in a full-time MBA program, where I began to notice something I found very interesting. Every semester, in addition to the “traditional” MBA students who had taken time off from their corporate life to enroll in the MBA program, I would find one or two students who were clearly “outliers” to these mainstream corporate-types—for example, a physician, an attorney, an executive director from a nonprofit organization, or a small-business owner or entrepreneur.
It did not take long to realize this trend was an indicator of an underlying interest and need for these well-educated professionals—well trained in the education of their profession—to learn about the “business side” of their professional lives.
These non–business trained professionals wanted to fill a gap and learn business principles and concepts needed in their professional practices but not taught in medical schools or other professional schools, such as law, engineering, architecture, veterinary, or other highly specialized training programs.
I also realized that for every physician, attorney, architect, or entrepreneur who can take the time to enroll in an MBA program, there are many more who are time-pressed and focused on the day-to-day challenges of running a successful practice, operating a small business, or launching a new venture. These successful professionals would certainly benefit from learning the essential principles and concepts found in the coursework of an MBA program, and it is for them that this book is written.
In this book, you will learn the fundamental concepts and principles that full-time MBA students learn and that also have applicability to professional service providers, small-business owners, and entrepreneurs as well as corporations and industry. These principles and concepts are not industry- or profession-specific—they are classic, strategic, and essential in performing in today’s complex economic environment.
Steven Stralser is Professor Emeritus at Thunderbird School of Global Management and received his PhD from the University of Michigan, where he taught Marketing and Marketing Strategy. He holds a BS in Marketing from the University of Arizona and an MBA from Arizona State University.
During fall 1999, he was a Fulbright Senior Scholar, teaching marketing management in the MBA program at the Budapest University of Economic Sciences and Entrepreneurship at the University of Miskolc.
His interests outside academe and the professional world include playing left defenseman for his men’s adult ice-hockey team, restoring his 1951 Riley 2.5L RMB Saloon, and sharing adventures with his bride, Rosemary, and, their kids and grandkids.
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