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A Look Under the Hood...Here's What MBA2.0 Covers
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Section I: People, Management, and Policy
Chapter 1 Human Resources
Chapter 2 Organizational Behavior
Chapter 3 Leadership and Team Building
Chapter 4 Ethics
Chapter 5 Negotiation
Section II: Money—Economics, Finance, and Accounting
Chapter 6 Accounting Basics
Chapter 7 Financial Management
Chapter 8 Economics: Local, National, and Global
Section III: Markets and Strategy
Chapter 9 Marketing, Strategy, and Competitive Analysis
Chapter 10 Communications and Presentations
Section IV: Systems and Processes
Chapter 11 Project Management
Chapter 12 Management Information Systems
Chapter 13 The Web and the "Internet of Things"
Chapter 14 Quality Management Systems
From the Author: The Story Behind MBA2.0
The story behind this book comes from my years teaching in a full-time MBA program, where I began to notice something I found very interesting. Every semester, in addition to the "traditional" MBA students who had taken time off from their corporate life to enroll in the MBA program, I would find one or two students who were clearly "outliers" to these mainstream corporate types—for example, a physician, an attorney, an executive director from a non-profit organization, or a small-business owner or entrepreneur.
It did not take long to realize this trend was an indicator of an underlying interest and need for these well-educated professionals—well-trained in the education of their profession—to learn about the "business side" of their professional lives.
These non–business–trained professionals wanted to fill a gap and learn business principles and concepts needed in their professional practices, but not taught in medical schools or other professional schools, such as law, engineering, architecture, veterinary, or other highly specialized training programs.
I also realized that for every physician, attorney, architect, or entrepreneur who can take the time to enroll in an MBA program, there are many more who are time-pressed and focused on the day-to-day challenges of running a successful practice, operating a small business, or launching a new venture. These successful professionals would certainly benefit from learning the essential principles and concepts found in the coursework of an MBA program, and it is for them that this book is written.
In this book, you will learn the fundamental concepts and principles that full-time MBA students learn, and that also have applicability to professional service providers, small-business owners, and entrepreneurs, as well as corporations and industries. These principles and concepts are not industry-or profession-specific—they are classic, strategic, and essential in performing in today's complex economic environment.
